Beju be 2024 Summer Collection presents the ‘ Beauty of Blank Space’ that contains our emotions by reinterpreting the beauty of Korea in a modern way. The ‘Blank space’ is a method of expressing the contents of the object rayhet than the shape of the object. It simplifies the expression of the object and emphasized the blank to deliver more profound and rich contents. It also allows emotions and thoughts to thoss who see it as an additional room. It seems unfinished because it is empty but the space expands further and the content becomes complated. The beauty of blank space that our ancestors emphasized was not just a physical empty space, but a relaxation and consideration that could contain future years. Beju be puts value on thing you want to keep for a long time and clothes that permeate everyday life. We hope that our summer collection will be an opportunity to see the beauty of it from a new point of view and it will permeate our daily life.
'the tranquility of emptiness, elegant details'